Client: A Community College in Northern Virginia

Project Details: This year the college that I work for decided they wanted to come up with something unique and different for its catalog cover design. In the past the cover has usually been one, large eye catching photo taken at one of the campuses.

During a brainstorm meeting we decided that it would be great to showcase 20-25 different students from each of the three college locations. On the front we would feature a normal headshot of the student, while on the back cover we would show a photograph of the student taken from behind (giving the catalog a nice effect if you flip it over). To further help spotlight the college itself, the students were asked to finish the statement “LFCC is . . . ” with a short sentence which would accompany their back photo.

With the help of the Student Life Office, I traveled to each college location and met with each student to take their picture. Each student was very friendly and excited to be a part of the project…one of the main reasons this project was so fun! The final printed catalog arrived this week and students, employs and faculty are really excited about the cover.

Client: Local Phi Theta Kappa Chapter

Project Details: A local Phi Theta Kappa chapter (PTK student honor society) at a nearby community college requested that I design a logo for their fundraising campaign to be launched in the fall of 2009. The premise and slogan behind the campaign is “Your change can change lives”. This slogan comes from a story told by the chapter’s advisor of how he collected spare change in a jar to help fund a family member’s College education from when she was born until she graduated high school.

The exact dollar figure he raised escapes me at this moment, but it was quite significant (thousands of dollars). Inspired by this story of goodwill, the PTK chapter hopes to influence community members to donate their spare change to help out local students.

Concepts: To help brand their fundraising campaign, I developed three logo concepts for the PTK chapter to choose from. In presenting these logos, I informed them of the five traits every great logo should have:

1. It is describable
2. It is memorable
3. It is effective with one color
4. It is scalable (works at any size)
5. It is appropriate

The logo concepts were as follows:

I then left it up to the PTK group to choose. They picked choice number one and will have the following logo imprinted on all of their materials associated with the fundraising campaign:

Final Thoughts: The students were very happy and excited with the logo choices presented to them. It was very satisfying to see their eyes light up knowing they would have their own visual brand to apply to all of their fundraising materials. I wish them the best of luck and hope that their fundraising campaign is successful (and hopefully my logo design will play a small part in their success).

Sketch Name: Baghead Sports Jersey Guy Cartoon

Thoughts While Sketching: This sketch was spurred initially by the professional football fans that wear bags on their heads when their teams are horrible (Saints fans, I’m looking at you). That is where the bag head and sports jersey portion of the sketch originates from. I wanted to put something in the character’s hand, and the broom was the first thing that came to mind.

Original sketch: